Consumer Insights Group (CIG) delivers strategic and tactical consumer insights to companies of every background, shape, and size around the world.
Utilizing a full range of targeted methodologies and consulting skills, we’ve guided major corporations in the development of successful products, services, features and brands that thrive in the ever evolving markets of today.
We have the insights you need to succeed!
CIG has spearheaded and developed many of the key online, digital and multi-device methodologies used today.
Our expertise in the latest techniques and platforms - plus our continued hands-on development through CIG Labs™, makes us a unique “one-stop shop”.
We design, execute and analyze research focused on understanding and optimizing consumer interaction points by first asking…
The CIG team is an award winning team that consists of the industry’s premier knowledge authorities in behavioral science, human computer interaction (HCI), and market research.
Our team has been at the forefront of interactive and digital research since the inception of the consumer centric internet – having started as a team back at AOL in the early 90’s.
It is a vast wealth of hands-on experience and established knowledge that differentiates us from other research teams.
Stephanie Balderrama, President, CIG
“Simplicity of a site is often underrated… as it is often simplicity that leads to the sites success. Providing the features users want is half of the battle… ensuring they can use them is how you win the war.” Stephanie Balderrama
Stephanie is founder and president of the Consumer Insights Group (CIG). She has worked with industry leading companies to improve their online and mobile audience growth and click-through via superior interface design and by providing a better understanding of consumer behavior.
Stephanie is an authority in interface development and optimization research – specializing in behavioral, ethnographic and usability studies. She has been at the forefront of interactive and online research since the inception of the consumer driven internet.
Stephanie began her career working with America Online in June 1995 and was the Director of Market Research heading their Usability and Design Research division.
While with AOL, Stephanie served as user interface and strategic development research lead for AOL versions 2.5 through 9.0. In addition, she led numerous user research initiatives for AOL properties including Netscape, CompuServe, MapQuest, Winamp, Moviefone, AIM, AOL International and ICQ – and various Time Warner online properties (CNN, Cartoon Network, In Style, People, Southern Living, Real Simple, Money, Parenting, Time for Kids, Sports Illustrated, Business 2.0, Fortune, and Time Warner Cable).
Stephanie spearheaded the development of the AOL Usability Labs and was one of the first researchers to incorporate Eye Tracking capabilities as part of the online interface development process – taking a leading edge technology and bringing it to fruition in the online space. Her dedication to furthering new research technologies and techniques continues today through CIG Labs.
Renowned in her field, Stephanie has been sought out to provide insights and design reviews of diverse user interfaces throughout the world, including those for financial services, customer support, corporate intranets, e-commerce, and mobile interfaces.
Stephanie has a BS in Human Factors from George Washington University – with additional graduate studies in Cognitive Psychology and Computer Science.
"We began working with Consumer Insights Group back in 2008. At that time HBO was beginning an intensive overhaul of HBO.com..
CIG's deep background in the usability design industry was invaluable. As we worked with them throughout the build and test cycles they were true thought partners.
We have continued to maintain a strong working relationship with the team at Consumer Insights and they have continued to help us with HBOGO.com, our iPhone application, and other products in development."
VP of Research,
"I have worked with Consumer Insights Group many times over the years. They always take the time to understand the particular problem at hand and recommend the appropriate research approach. CIG is extremely flexible and has made miracles happen to meet aggressive timelines. They really understand the web and how consumers interact with brands online. CIG continues to top my list of research providers."
Director of Web Analytics,
"Consumer Insights Group exceeded our expectations. They delivered high-quality results on time and within budget. Stephanie and her team of experts were excellent communicators throughout the research process and always willing to go above and beyond to ensure the end product was exactly what we were looking for."
Vice President of Product Marketing,
"CIG is the foremost subject matter expert when it comes to online usability. Never have I been as impressed with the level of research know-how, usability guidance, professionalism, and accessibility as I have been with CIG. As we developed new products, CIG proved to be invaluable partner. They understand how site architecture, language, design, work flows, and buying processes work best; they have such a wide purview of experience to draw from, that they literally leave no stone un-turned."
Product Development and Research Director,
AH BELO Corp.
"Consumer Insights Group was a tremendous asset during our website redesign. Their insight and objectivity helped us to create a better online experience for our members. With their help, we made great strides forward -- on time and on budget!"
Vice President of Member Research & Intelligence Division,
Navy Federal Credit Union
"My experience in working with Consumer Insights Group was and continues to be first-class. The team is extremely proficient but more importantly makes the insights they garner immediately actionable. They have been an invaluable resource for our website and mobile initiatives. In a word, they are the best and I highly recommend them."
Director of Interactive Research,
The Travel Channel, LLC
"I have had extremely positive usability testing experiences with Consumer Insights Group in the past 2 years at K12 and my former employer, Network Solutions. They are professional, responsive, true business partners, thoughtful, flexible, and a joy to work with. Our projects have always been completed with a high quality of delivered results and on time and within budget. I strongly recommend CIG for usability testing projects."
Director of Market Research,
"Consumer Insights Group is as their name connotes, insightful. All their work, from heuristics to creative development, emanates from the user experience and the user's perspective. Really top-notch, and they stay on top of emerging trends."
Executive Director of Marketing and Digital Services,
Time Inc. Content Solutions